Houzz links homeowners with home remodeling experts who offer a wide range of services, such as general contracting, kitchen & bathroom design, architecture and more. As the platform
expanded, the number of Pros grew dramatically. To sustain trust, safety and integrity at a growing scale, Houzz needed to provide additional signals to consumers looking for high quality. To address this, Houzz saw the need to introduce verified licensing.
Increase Hiring Confidence with Verification
Fragmented national databases made it challenging to develop a custom solution in-house that would both scale and continually verify licenses. Moreover, building an intuitive verification and ongoing monitoring experience that handled every possible outcome and that optimized conversion rates would require substantial bandwidth and experimentation – across product management, UX/UI design, engineering, and data science.