Why I started Mesh

Has a problem or injustice ever struck a chord with you such that you can no longer unsee it?  When that happens, we face a spectrum of choices, from doing nothing to venturing wholeheartedly. Mesh is a story about the latter.

It all began with a small family business

My family's ability to put food on the table depended on my dad's small auto parts business. People in our small town knew my dad, and that’s how they initially trusted our family business.

As the world digitized, however, small businesses like ours started struggling to access the competitive credit, insurance premiums, and opportunities increasingly reserved for larger entities on which the nation's reporting agencies had (better) records.

For my dad, Tito, proving our family business’s legitimacy and trustworthiness with third parties who did not know him often ended in an uphill battle or rejection due to perceived risks stemming from a thin file. Seeing my dad struggle was unsettling, and I felt utterly helpless.

Our system hinders legitimate new, small, and micro businesses…

Years later, after attending Stanford and launching multiple businesses for Amazon, I took on an initiative to help small businesses thrive. I told my parents how their journey had inspired me to help other small businesses at scale. Tito was so happy that he cried joyfully.

At Amazon, I learned the same identity and trustworthiness issues persisted despite efforts from product, design, engineering, data science teams, a stack of third-party vendors, and hordes of manual reviewers. If business identity was so tough to solve for the world’s most sophisticated companies in the U.S., what’s left for the rest of the economy? 

The real revelation came when I understood the problem disproportionately affects new, small, and micro businesses. In a system intended to foster fair competition, our data infrastructure hinders the very businesses it should support the most. And we all pay the price.

…and that is bad

This problem is bad, especially since SMBs create 7 out of 10 jobs, but go out of business at record rates¹. At the same time, the lack of accurate business data results in significant financial losses for companies; the average company writes off more than 2% of its revenue due to uncollectible bad debts, costing over $20 billion annually in the US. Seller fraud in ecommerce marketplaces adds insult to injury, accounting for 4% of online revenue. And as if that were not bad enough, the lack of proper business vetting in the digital economy prevents marketplaces from effectively using accurate data to protect consumers, as one investigation from the Wall Street Journal on a service marketplace exemplified.

I had a unique vantage point, understanding the problem vividly from a small business owner's perspective and from the shoulders of a leading company struggling to get SMBs verified.

And I just could not unsee that problem.

Mesh is a purpose-driven startup

Motivated by a deep sense of purpose, I quit a job I loved at Amazon and started Mesh.

As a purpose-driven company, Mesh is on a mission to build a B2B identity layer that creates trust, empowers small businesses, and helps them thrive. Mesh is about weaving a fair, inclusive, and accurate fabric of trust, one verification at a time.

We started by building the #1 solution for real-time professional license verification.

Today, Mesh helps companies seamlessly verify, onboard, and monitor any legitimate and licensed U.S. business or professional. We do so across e-commerce, service marketplaces, construction, and property tech. And SMBs and sole proprietors love it (98%+ of verified small businesses give a thumbs up to our custom-branded solution companies can integrate with.) We cover 100% of state-licensed businesses and trade professionals in a growing number of categories. And we deliver a no-brainer ROI for companies using Mesh, ranging from startups to multi-billion dollar enterprises.

To every Tito out there: we see you

To level the playing field for small businesses, we assist the companies that serve them across the economy. We offer real-time verifications through a single universal API with data from hundreds of governments, partner data networks, our proprietary data network, and first-party data.

My dad, Tito, passed away unexpectedly only a few weeks after I took that screenshot. The above photo is the last one I have with him. His hope for an inclusive identity data layer for all small businesses, however, lives with Mesh.

To all small businesses, sole proprietors, professionals, and entrepreneurs like Tito out there: we see you, we help companies see you, and we’re just getting started.

¹ Nearly 70% of SMBs don’t make it to their tenth anniversary.