Mesh
Houzz links homeowners with home remodeling experts who offer a wide range of services, such as general contracting, kitchen & bathroom design, architecture and more. As the platform expanded, the number of Pros grew dramatically. To sustain trust, safety and integrity at a growing scale, Houzz needed to provide additional signals to consumers looking for high quality. To address this, Houzz saw the need to introduce verified licensing.
The Opportunity
Increase Marketplace Confidence with Business Verification
Fragmented national databases made it challenging to develop a custom solution in-house that would both scale and continually verify licenses. Moreover, building an intuitive verification and ongoing monitoring experience that handled every possible outcome and that optimized conversion rates would require substantial bandwidth and experimentation – across product management, UX/UI design, engineering, and data science.
The Solution
Turn-Key Business Verification at Scale
Soon after their decision to outsource license verifications, the team at Houzz was introduced to Mesh. Impressed by the platform's capabilities. Houzz already possessed license information for tens of thousands of professionals in their network and was now able to verify it using Mesh’s bulk verification tools. For Pros who had not provided license information, Houzz integrated Mesh’s verification UI and workflows, automating the data collection, verification, and ongoing monitoring processes
end-to-end.
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